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Search Engine optimization- seo

One of the Best Marketing Strategies

Google has 90% of the search engie market share in the world. A search engine is the software that locates information in the web browser when someone types in a search. The software crawls the web and indexes the content then serves the results in many pages. The first page is where you want to be since 90% of users never click past that page.

SEO has two components:

• User facing side with optimized content
• Backend technicall side with performace and site speed

Key factors that Google uses to determine website rankings include: the meaning of 'query', relevance of web pages, quality of content, usability of webpages, the context and settings.

The purpose of search engines is to provide an answer to a users question and serve them relevant information across the web. Search Engine Optimization SEO is the process of increasing the visibility of website pages on search enfines in order to attract more relebant traffic.

SEO tasks include reviewing website structure and content so they can easily be crawled. Technical website development, content development and keyword research all play apart to ensure Google is givin the user the best answer to their query